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Ford Made The Perfect Ad In Response To Saudi Arabia Lifting Its Ban On Women Drivers
- King Olamide Dooba
- Oct 3, 2017
- 1 min read
'Welcome To The Driver's Seat'
Saudi Arabia’s King Salman this week issued a decree allowing women to drive for the first time—effectively ending the Gulf kingdom’s ignominious status as the only country in the world to ban women from driving.
A number of auto advertisers quickly jumped on the news (politics aside, they were surely happy to see an immediate spike in potential users of their product). But none did so quite as cleverly as Ford.
In a tweet yesterday, the automaker posted an image of a woman’s eyes in a rear view mirror, surrounded black rippled material that’s evocative of a veil.
“Welcome to the driver’s seat,” says the copy. The ad is credited to GTB Middle East along with ASDA’A Burson-Marsteller PR.
The beauty is in the simplicity—an advantage the Ford work had over competing efforts from brands like Nissan and Volkswagen.
